Carmaker Says No to CarPlay Because "It Takes Over All Pixels in the Screen"

While CarPlay and Android Auto are becoming staples in the automotive world, some manufacturers, like Rivian, are charting their own course. This decision stems from a desire to provide an elevated experience for their customers, as highlighted by Rivian's Chief Software Officer, Wassym Bensaid, at TechCrunch Disrupt 2024.

Bensaid emphasized the future of in-car technology, arguing that touchscreens will replace traditional buttons, which he believes are becoming obsolete. He praised the potential of AI-powered voice assistants, acknowledging that while the technology is not yet fully developed, significant advancements are on the horizon.

Rivian's vision is to enable drivers to control everything displayed on their screens through voice commands, ultimately minimizing the need for touch interaction. This innovative approach is one reason CarPlay has not made its way into Rivian vehicles. Although Bensaid mentioned that CarPlay remains a possibility, he suggested its chances of implementation are slim, given Rivian's commitment to delivering a unique user experience.

Bensaid expressed skepticism about CarPlay, describing it as a system that "takes over all the pixels on the screen." He believes Rivian can offer a more integrated and seamless infotainment experience, maintaining full control over the in-car interface.

So, what does this mean for automakers that do embrace CarPlay? Bensaid characterized their reliance on the system as "laziness," implying that these companies may be reluctant to invest in developing their own software solutions that could enhance customer experiences.

However, Rivian isn’t entirely closing the door on the Apple ecosystem. The company aims to integrate select apps that genuinely enhance the driving experience, with Apple Music already available in Rivian vehicles and potential for more apps in the future.

In contrast, many manufacturers continue to invest heavily in CarPlay and Android Auto for their infotainment systems. Brands like General Motors, Renault, and Polestar are opting for Android Automotive, while Porsche and Aston Martin have confirmed they will adopt the next-generation CarPlay in their upcoming models.

As the automotive landscape evolves, Apple is set to roll out CarPlay 2.0, with first vehicles expected to debut this year. More automakers are anticipated to join the CarPlay fold, particularly with the 2025 model year on the horizon.